Top 5 Beauty Retail Apps on iOS in Bulgaria: Q2 2022

In Q2 2022, the beauty retail apps in Bulgaria exhibited varied performance trends on the iOS platform. Here’s a closer look at the top 5 beauty retail apps based on data from Sensor Tower.

Notino: profumi e cosmetici saw significant fluctuations in weekly downloads, peaking at 1.4K in the week of May 16. Active users also experienced a notable increase, reaching 2K by mid-June. Despite these trends, the app did not generate any revenue during this period.

BEAUTY BAY had a modest performance with weekly downloads mostly in single digits, peaking at 20 in mid-April. Active users steadily declined from 67 in early April to 46 by the end of June.

Perfumerías DRUNI had very low download numbers, with a maximum of 15 in early May. The app recorded a single active user count of 10 in early May and did not generate any revenue throughout the quarter.

Feelunique: Limitless Beauty exhibited minimal activity with weekly downloads peaking at 24 in early May. Active users reached a maximum of 38 in the same period but dropped to zero by the end of June. Revenue remained at zero for the entire quarter.

IPSY: Personalized Beauty had negligible activity with only a few downloads, peaking at 5 in late May, and no recorded active users or revenue.

For more detailed insights and data, visit Sensor Tower.